So you’re armed with a world-class personal training diploma or personal training certification, and are ready and raring to start your career as a personal trainer.
You know that to succeed as a personal trainer you’ll need clients – lots of them. But where do you start?
Get your name out there
The first step to getting clients, says Lisa Schneider, managing director: Trifocus Fitness Academy, is to get your name out there so that people know who you are and what you offer.
“There are a number of ways to do this,” she explains. “These options range from being quite inexpensive to very costly. You just need to decide on how much you can spend.”
Option 1: Social Media
Social media platforms such as Facebook, Instagram and Google+ are great platforms for personal trainers to market themselves on, as the only thing that you need to spend money on is the time you dedicate to your marketing efforts in these arenas.
“Facebook, Instagram and the like don’t cost anything to join and use, which makes them very cost effective, especially if you’re working on a budget,” says Schneider. “We recommend that personal trainers concentrate on Facebook and Instagram for their marketing as these are very visually-based platforms, which makes them ideal for personal trainers to showcase their and their clients’ body transformation successes. However, make sure that you obtain the client’s permission before you post any photos of them.”
Option 2: E-mail marketing
A very effective way of marketing your services is through e-mail marketing where you send useful information related to your services to clients and/or potential clients so that you always stay top of mind.
Be careful that you adhere to the stipulations of the Protection of Personal Information Act when you are collecting the names of the people who you will be sending your e-mails to because if you don’t follow the rules you could be heavily fined.
Option 3: Online/offline adverts
A bit more expensive – but well worth it – is taking out advertising in online and/or offline fitness publications.
“Target publications whose readers are in the area where you offer personal training services,” advises Schneider. “Online advertising is great because you can measure the return on your investment as you can track click-throughs. Having ads in a printed publication will allow your advertisement to have legs as it will always exist, depending on how long the particular issue remains on shelf. Both online and offline advertising have merits, you just need to decide how much you want to spend.”